So What?
So What Data

You know data is more important than ever.

But the industry is moving fast. … and it’s accelerating.

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So what?

We help data leaders keep pacelevel up teamstame data debtscale with confidenceship AI fastertrust their dataprove data ROI
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Research · June 2026

How AI is changing the Data industry

Drawing on a survey of 100+ companies and qualitative interviews with 10 senior leaders of Data teams: how data professionals are experiencing the shift, where organizations are making progress, and where the gap remains.

1 of 3
name data & analytics leadership as a usual driver of AI adoption
17%
describe their data foundations as AI-ready
52%
report role boundaries blurring across disciplines
2 of 3
of managers say time is the biggest upskilling barrier
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Report cover: How AI is changing the Data industry
How We Help

For data leaders who need to move.

0130 days

AI-Fluent Team Sprint

So what? A board-ready scoreboard proving measurable AI adoption across your data team in 30 days.

A focused 30-day engagement that combines an in-person Sprint with structured assessments and continuous just-in-time learning. We tailor the work to your industry and stack — so adoption sticks long after the room clears.

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0290 days

Implement AI

So what? One defined, high-leverage data output — shipped, monitored, and handed off in 90 days.

A 90-day implementation engagement. We audit existing systems, identify the single highest-leverage consolidation, build it properly with metadata, and stand up monitoring before we hand it back.

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0312 months

Strategy Partner

So what? A sounding board that has been in the room before — for data leaders making real bets on AI.

A 12-month fractional advisory for data leaders who need a partner with experience inside the most advanced companies in the world. Monthly strategy, quarterly prototypes, weekly intelligence, and direct access to both founders.

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We are a partnership with over 30 years experience working with the most advanced companies in the world.

Dawn Choo

Dawn Choo

Data Science & AI Expert

LinkedIn Instructor. 250K+ audience across data & AI communities. Specializes in translating complex data strategy into actionable business outcomes.

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Jeremiah Clark

Jeremiah Clark

AI Engineer

LinkedIn Instructor. Background in venture capital and tech. Open-source developer building AI automation tools.

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